Are advertisements too much of a good thing?
I just heard about this commercial which was posted on youtube.com and the NYC Health department website on Monday.
NYC campaign ad
Although this commercial is recent, NYC has gone to great lengths in trying to create a greener and healthier city.
I found a great press release from the New York City Department of Health and Mental Hygiene on August 31, 2009
Press release
I'd love to hear what you think about this ad.
Do you think we should have more of them on TV?
Do you think American's will find the commercial disgusting or informative...or both?
If advertisements really work, how do you feel about these ads?
red bull
If you start drinking Red Bull, will you be able to surf like this?
Smart for life cookies
Would you be able to maintain your current exercise routine, train for a race and/or live a normal life on this cookie diet?
Lipoway
How did I ever live without this? And it is free!!! Only kidding. For many people, this commercial may seem like the missing link in a failing weight loss plan. For athletes, this commercial may be the trick to getting that lean body that is desired for the upcoming season. Do you think this commercial is misleading? Perhaps, too good to be true?
Or how about this one?
Hydroxycut
So to the every-day individual, seeking weight loss or a consistent exercise routine, perhaps the commercials I posted may seem believable. But what about for athletes? Perhaps as multisport athletes we understand that for performance gains, a cookie diet is not realistic. Regular soda may be an occasional treat to a dedicated
triathlete but I could see how a Red Bull commercial could be a bit more captivating. Let's take a look at this commercial:
Gatorade: Chris Legh
Any Ironman triathlon commercial can be inspiring. We all know that Gatorade is the primary sport drink for the majority of athletic races in the US. While I believe that Hammer Nutrition offers the best products to support performance gains, I am sure I am not alone in thinking that there are a lot of better products available to consumers besides Gatorade...yet, to the non-triathlete and newbie fitness enthusiast, this commercial may be so motivating that the consumer may feel that Gatorade is the only sport drink to fuel workouts.
So maybe ads aren't your thing. Maybe you think that these commercials are just entertaining and you would never buy-in to something so silly.
I did a quick google search for sports nutrition supplements on triathlon-related websites. Here's what I found;
*I picked products that I believe are most common among athletes
Optygen HP
First endurance Multi
First endurance pre-race
Hammer anti-fatigue caps
Hammer Endurolytes
Hammer Endurance Aminos
Sport Legs
Sports Quest Motivator
Sports Quest Vantage VO2 Max
Sports Quest Recover
Base Performance Salt
Base Performance Aminos
Base Performance Multi
NO-explode
Whey Protein
Creatine
EPO-boost
EAS HMB caps
EAS phosphagen elite
EAS endurathon
These are just a few. It does seem a bit silly that there are so many products available to consumers. I must say, there are very few products backed by the FDA and really, it is a bit too easy to create products that may/may not work.
As for the products I listed, you've probably seen the ads in magazines or at least, heard about most of them. I was just wondering if you use any of these supplements or if you know of people using these supplements? How do you feel about supplements? Do you use any supplements?
As you know, I am a believer in supplements when they are necessary. I'd love to hear your thoughts :)
8 comments:
I find supplements very confusing. Not being a scientist, doctor or dietician who has studies them, I find it difficult to take it all in. Everyone claims something, but I just have to believe what they say. And what if I try more than one thing and they counteract each other. And what are the long term health effects of them. I just don't know the answers to any of the questions, so I feel a little shy about taking any. I do, sometimes, but I'm very erratic about it. I'm not sure if that's just because I'm lazy, or I"m hesitant that I'm just putting something in my body and not really noticing a result from it. Maybe I don't give it long enough. I just don't know.
I actually think that NYC youtube thing is really effective. It made me wince. I think it's a good idea to get people thinking more about their drinks. I work in an office and people guzzle soda like its their job; without realizing it turns to fat. I think a lot of athletes already know this, but an alarming people don't. I would like to see this ad become more widespread.
As owners of a supplement store, we find that most people are confused and uneducated about supplements. Just like everything else, advertisements for weight loss products/performance enhancing supplements make people believe that results can be achieved without hard work. We tell customers all the time - there is no magic pill. It is amazing the things people take - lots of times they don't even know WHY they are taking them.
We use quite a few products, but only ones from which we see results. We stay away from products that have side effects or that makes unreasonable claims. If it seems too good to be true...it is. No one wants to hear that.
the nyc commercial is great (and disturbing). i'm all for anything that gets the soda flaws out there. i got rid of them years ago.
i am also a former hydroxycut user. i did not really lose weight the way i expected to on that product. but that was before i found triathlon.
i am curious to know what you think about VPX Meltdown, a competing fat burner. it seems like something i would like to try after i'm into a full tri training regimen.
Interesting post. I'm soooo leary of supplement. On that list, I've used whey protein and Hammer endurolytes. I'm a former fat kid who lost weight the real, effective (and difficult?) way and I'm amazed when I hear people in the office speaking of the newest pill or "miracle" fitness/weight loss gadget. People really believe in it all. And I suppose they could provide short term effects, but the goal is long-term (something that can be sustained over a period of time), right? Without FDA backing, do we even have sufficient information that these are safe?
I will speak with Dee Dee, I think. Since I'm not planning on being coached this year, maybe we could use some help getting our nutrition nailed down and taught how to eat right... This is a lot of stuff to consider!
Interesting looking at the supplement list. I use the Hammer Endurolytes, EAS HMB and creatine. I'm a powerlifter and a distance cyclist. The only one I use for cycling is the Endurolytes. It gets wicked hot here and those seem to be pretty necessary if I'm riding more than 2 hours in the heat. I only use the HMB & creatine on heavy lifting days. And I'm glad I don't drink soda, that NYC ad makes me gag.
thanks everyone for your comments! I will write a separate post on the great feedback from everyone! I really enjoyed reading your thoughts and hearing your choice of supplements.
-marni
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